Haymarket Media Group

Divisions: Haymarket Consumer Media, Haymarket Business Media, Haymarket Network

Roles: Head of Product / Head of User Experience
Haymarket Media Group

Over the last five years I’ve worked at Haymarket Media Group, initially as Head of User Experience, but then promoted to Head of Product. This involved management of a team of experienced Product Managers, UX designers, researchers and optimisation experts. Delivery of an OKR strategy across various divisions, multiple site development roadmaps, projects and platform enhancements with a focus on customer and business needs.

My starting point at Haymarket was in the consumer division running the UX team, and then an increased remit taking on both the B2B division and Haymarket Network’s UX team at different times over those five years. Network is the client facing agency arm of Haymarket Media Group.

My team and I managed or consulted on a portfolio of over 70 brands, and engaged with all areas of the business. I’ve created both process and strategy, implementing an OKR strategy, enhanced the UX teams capabilities, worked closely with Business Directors, Heads of Development, and Project Management, introduced an optimisation process, now run by our successful Audience Behaviour team, and changed the outlook of Product, UX and design delivery at Haymarket.

This process now incorporates UX discovery, UX research, more focus around UX architecture, a qualitative testing culture, bringing in testing methodologies, remote and face-to-face testing, heat-mapping and user recording tech, and better ways of delivering wireframes, designs and prototypes to the wider business, and our users.

The focus is now on understanding more about how those users interact with the products, as opposed to delivering because it’s based on whim or others experiences, from a qualitative and quantitive point of view. Think, Create, Learn, Iterate.

Haymarket Media Group Vision

My skill set is focused towards, product management, ux and design strategy, and delivery, including discovery phases, research, testing, visual design, internal creative consultancy, workshop and external pitch work and consultancy, team management and project organisation.

To see brands we work on visit www.haymarket.com